Advertise Customer Success Story Sockwell reaches the right audiences at the right time to drive online sales

  • 75%
    Weekly Sales increase
  • 3.5x
    ROAS
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“Quantcast consistently beats every other channel when it comes to driving online sales for Sockwell. We’re very happy with not just the quantity but also the quality of the audience they deliver for us.”
John Faircloth
Digital Marketing Strategist
Sockwell

The Challenge

As the full impact of the COVID-19 pandemic began to materialize, Sockwell’s leadership team understood the challenges that lay ahead for their business. Brick-and-mortar retailers had represented a major sales channel for the business and, as stores closed and people stayed home, this small US-based manufacturer saw orders drop rapidly. As temporary store closures looked to become permanent, the Sockwell team knew that they would be more reliant on their fledgling online business than they’d ever predicted.

In addition to all this change, the business was committed to repositioning compression socks in people’s minds, turning them from a drab medical necessity into a colorful and desirable product that can help support a wide variety of active lifestyles.

The Solution

As 2020 saw many healthcare workers in the US and worldwide putting in extra shifts to deal with the pandemic and fitness fans turning to running in the absence of gyms, Sockwell recognized a greater potential demand for their product. As a manufacturer of scientifically designed compression socks that help people stay on their feet and feel better after long days, Sockwell turned to Quantcast to take advantage of the market opportunity by identifying new audiences and reaching them online.

Leveraging Quantcast’s unique real-time data drawn from more than 100M online destinations, Sockwell was able to navigate the complex and fast-changing world of online consumer behavior to identify ways to reach younger consumers and identify yet-untapped opportunities.

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Quantcast custom audiences?

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