Sky lifts brand familiarity to new heights with Quantcast CTV
About the Brand Sky
Sky is the UK’s largest pay-TV broadcaster and telecommunications company that provides television and broadband internet services.
About the Agency MediaCom
MediaCom is a global media agency that helps people, brands, and businesses unleash their growth potential through media.
“Brand Lift Live by Quantcast is integrated into the Quantcast Platform, making it so easy to implement. Using the intuitive system, we quickly set up our campaign to run across a curated list of premium CTV supply partners and get brand impact insights off the back of it. We achieved 35% lift with 96% confidence, which is AMAZING. It helps prove that the activity was ultimately successful in helping the public understand the Sky Glass offering more fully, shifting their consideration and aligning with Sky’s business objectives.”