Singapore Airlines elevates campaign outcomes with cookieless advertising
About the Brand Singapore Airlines
Singapore Airlines is the world’s most awarded airline, recognised for an elevated travel experience and service excellence.
“Only 1% of the European travel audience is in-market for Singapore Airlines flights, making it difficult to reach this niche audience. With Quantcast’s cookieless solution, we’re able to more efficiently reach our most valuable audience in previously untapped environments such as Safari, resulting in increased booking volumes and better return on investment.”
Regional Manager eCommerce and Digital Marketing, Europe
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