The SickKids Foundation created a successful digital advertising campaign that raised awareness, increased donations, and fueled event participation. Over 7,000 home page site visits occurred in the first two weeks with over 600 donation conversions. The run registrations exceeded over 400, and 8,000 people participated in the challenge in May. The campaign raised over $2.2 million in donations overall (129% of goal).
This performance was largely driven by Quantcast’s unique and actionable insights, enabling the team to optimize the campaign and tap into net-new participants across Canada. They discovered that people converting were browsing topics that included family and parenthood, hobbies and interests, and mountain biking. They also learned that conversions increased on Wednesday and Thursday and were especially higher during the second half of the day.