Secret Cinema
Secret Cinema Logo

Secret Cinema reveals the right audience for immersive experiences to drive ticket sales

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About the Brand Secret Cinema

Secret Cinema specializes in immersive cinema experiences.

About the Agency MFUSE

MFUSE is a brand performance agency with experienced specialists in creative, media, strategy, data, and production, based by GroupM.

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“The time required to set up a campaign and optimize is very minimal. We are able to focus more on providing insights for our clients.”

Matthew Valentine
Digital Account Manager
MFUSE

Challenge

Secret Cinema sells tickets for interactive experiences at a secret venue. They wanted to drive ticket sales for a Stranger Things event. To drive marketing innovation, their agency MFUSE wanted Quantcast to help them gain audience insights.

Solution

Through Quantcast’s demographic insights, MFUSE determined that the £70k HHI audience was the best performing one. They activated an ad set to reach that segment.

Results

Secret Cinema’s performance improved by 20%, which was 46% better than their goal. Over the 31-day campaign duration, MFUSE only needed to spend 52 minutes in the Quantcast Platform, gaining time to understand Secret Cinema’s audience better.

 

  • 46%

    better than goal

  • 52 min

    spent in the platform

Interested in learning more about
Quantcast custom audiences?

Contact us to hear more about how our performance solutions can help you meet your business goals.