RSPCA drives donations with a full-funnel approach to their first CTV campaign
About the Brand RSPCA
Royal Society for the Prevention of Cruelty to Animals (RSPCA) is the oldest animal welfare charity in the world and one of the largest in the UK, specialising in animal rescue, rehabilitation, and rehoming.
About the Agency John Ayling & Associates (JAA)
John Ayling & Associates (JAA) is a media agency that backs the underdog, helping advertisers who face adversity by thinking smarter and moving faster.
“RSPCA’s first-ever CTV campaign exceeded expectations. Quantcast’s superior audience optimization and premium CTV inventory enabled us to cost-effectively reach donors who wanted to help animals in need, maximizing our fundraising efforts.”