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Poly connects customers to their audio and video product site

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About the Brand Poly

Poly (formerly Plantronics and Polycom) is an American electronics company that produces audio communications equipment, backed by software, artificial intelligence, analytics, and insights, for business and consumers.

about the agency Walk-in Media

Walk-in Media is a modern full-service media agency exclusively focused on delivering data-driven outcomes for their clients.

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“Working with Quantcast enabled Plantronics to drive increased traffic to the Plantronics site in the UK, France, and Germany at scale. This has had an immediate impact on the reach of Plantronics across all of these countries.”

Lyndsey Best
Company Director
Walk-in Media

Challenge

Plantronics sought to drive new, qualified traffic to the “Where to buy offline/online” product page across the UK, France and Germany, as well as gain deeper insight into existing and converting customers.

Solution

Quantcast tagged multiple pages across the Plantonics site, including “Where to buy” and select product pages. They then built unique custom models in the UK, France and Germany to target new prospects on exchanges in real-time.

Results

Through working with Quantcast, Plantronics drove increased traffic to their international websites and expanded their audience reach.

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Quantcast custom audiences?

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