P&O cruises into consideration with Quantcast’s full-funnel solutions
About the Brand P&O Cruises
Since 1932, P&O Cruises has offered Aussies and Kiwis the opportunity to take to the seas for the experience of a lifetime. Whether venturing near or far, P&O Cruises offer a memorable holiday experience that’s truly Like No Place On Earth.
“Quantcast’s Brand Lift Live provided insight into optimal frequency across our CTV buys, allowing us to make mid-campaign performance improvements. We not only connected sales metrics to an awareness channel, but also proved the effectiveness of CTV in driving brand consideration.”
DIGITAL MARKETING MANAGER, P&O CRUISES
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