Papa John’s delivers more online pizza orders with unique audience insights

Papa John’s wanted to increase orders by promoting their movie partnership with ‘Birds of Prey.’ They hoped to reach a specific audience interested in superhero movies and pizza.

Quantcast’s first-party data offered unique insights into the behaviors of the superhero fanbase who were relevant for this campaign. A custom audience model was built, using Quantcast’s proprietary interest-based audience strategy to reach pizza lovers and superhero movie fans with video ads.

Papa John’s exceeded their campaign goals by 14% with a 77% viewability rate. Using unique insights from Quantcast, they drove more online pizza orders.