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Papa John’s delivers more online pizza orders with unique audience insights

Brand
  • Papa John's
Agency
  • Direct
Product
Release
Location
About the Brand Papa John’s

Papa John’s is an American pizza delivery restaurant franchise that prides itself on quality ingredients.

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“Quantcast helped us in achieving our campaign goal of generating interest among moviegoers and pizza lovers for our latest Birds of Prey campaign. We would love to work with Quantcast again on our next campaign.”
Kanchan Lad
National Marketing Manager
Papa Johns

Challenge

Papa John’s wanted to increase orders by promoting their movie partnership with Birds of Prey. They hoped to reach a specific audience interested in superhero movies and pizza.

Solution

Quantcast’s first-party data offered unique insights into the behaviors of the superhero fanbase who were relevant for this campaign. A custom audience model was built, using Quantcast’s proprietary targeting strategy ‘search powered audience,’ to reach pizza lovers and superhero movie fans with video ads.

Results

Papa John’s exceeded their campaign goals by 14% with a 77% viewability rate. Using unique insights from Quantcast, they drove more online pizza orders.

77% video viewability rate
14% better viewability than goal

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Quantcast custom audiences?

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