Advertise Customer Success Story Drove more online pizza orders using unique insights

Papa John’s is an American pizza restaurant franchise.

  • 77%
    Video viewability rate
  • 14%
    Better viewability than the goal
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Exceeding campaign viewability goals

“Quantcast helped us in achieving our campaign goal of generating interest among movie goers and pizza lovers for our latest ‘Birds of Prey’ campaign. We would love to work with Quantcast again on our next campaign.”
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Kanchan Lad
National Marketing Manager, Papa John's
Structube

The Challenge

Pizza delivery company Papa John’s wanted to increase orders by promoting their partnership with movie partnership with “Birds of Prey’. They wanted to reach a specific audience interested in superhero movies and pizza.

The Solution

Quantcast’s first party data offered unique insights into the behaviors of the superhero fanbase who were relevant for this campaign.

A custom audience model was built using Quantcast’s proprietary targeting strategy ‘Search Powered Audience’ to reach pizza lovers and superhero movie fans with Video Ads.

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Quantcast custom audiences?

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