Advertise Customer Success Story MSC Cruises set sail with Quantcast to increase online sales.

The growing demand in the cruise industry and the shift in consumers’ purchasing behavior towards digital interactions bring MSC Cruises to move towards a different way to engage and acquire new clients – a combined strategy between offline and online channels.

To overcome the current challenges, the company is continuously looking for innovative advertising media partners that can help it increase its customer base and also provide it with valuable insights of its audiences across multiple markets.

MSC Cruises’ marketing team had a specific need to increase at scale their direct online sales, through eCommerce and Contact Center, in France, UK and Italy.

MSC Cruises saw in Quantcast the ideal partner to develop its online display strategy and to boost the online sales across those markets.

First, Quantcast identified MSC Cruises’ audiences by analyzing the behaviors of those customers who already bought a cruise. Thanks to its unique, proprietary, first-party data set and its AI-powered platform, Quantcast was able to target users across the web who were showing similar behaviors to the identified audience.

Quantcast used its full-funnel solution to reach new potential customers, who were in-market for booking their next cruise ship holiday, and to engage with them effectively. If the prospects didn’t convert at the first site visit, Quantcast addressed them again through a well-balanced retargeting and influenced them towards the purchase.