The Solution
MSC Cruises saw in Quantcast the ideal partner to develop its online display strategy and to boost the online sales across those markets.
First, Quantcast identified MSC Cruises’ audiences by analyzing the behaviors of those customers who already bought a cruise. Thanks to its unique, proprietary, first-party data set and its AI-powered platform, Quantcast was able to target users across the web who were showing similar behaviors to the identified audience.
Quantcast used its full-funnel solution to reach new potential customers, who were in-market for booking their next cruise ship holiday, and to engage with them effectively. If the prospects didn’t convert at the first site visit, Quantcast addressed them again through a well-balanced retargeting and influenced them towards the purchase.