Lionsgate UK launches CTV campaign to stream audiences into movie theaters
About the Brand Lionsgate
Lionsgate is a box office leader with films that have grossed more than $10 billion worldwide in the last six years. Combining a premium subscription platform with world-class motion picture and television studio operations, they bring bold and original entertainment to audiences globally.
About the Agency Carat
Carat, a dentsu company, is the world’s first media agency. It pioneers and delivers brand, media, and digital communications solutions to some of the most storied and innovative brands in the world.
“Quantcast’s omnichannel audience solutions connected us with a segment of the market we were missing, breaking through the noise to deliver engaged moviegoing audiences.”