About the Brand Kellogg’s
With 2010 sales of more than $12 billion, Kellogg Company is the world’s leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. Kellogg products are manufactured in 18 countries and marketed in more than 180 countries.
About the Agency Amplifi
Amplifi is the media investment and innovation arm of Dentsu Aegis Network. Amplifi’s goal is to help the whole of Dentsu Aegis Network identify and generate value across all media investment opportunities.