Advertise Customer Success Story Quantcast increased player conversion rate by 24%

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IMVU, avatar-based messaging platform, provides a virtual reality social experience for online users interested in gaming and 3D chat rooms.

  • 24%
    Increase in registrations
  • 16%
    Better than CPA goal
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“Quantcast delivered 24% increase in player conversion rate, beat IMVU acquisition goals and provided a strong ROI across all regions”
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LOMIT PATEL
VICE PRESIDENT GROWTH
IMVU

The Challenge

IMVU needed to protect their share of voice and users against an increasingly competitive entertainment landscape.

The Solution

Quantcast ran an incrementally test to prove the campaign’s impact. The campaign beat CPA goals by 16% and boosted the player conversion rate by 24%.

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