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IKEA builds custom audiences to design room-specific messaging and match furniture needs

Industry
Brand
  • IKEA
Agency
  • Dentsu
Product
Release
Location
About the Brand IKEA

IKEA, a multinational conglomerate, designs and sells ready-to-assemble furniture, appliances, and home necessities.

About the Agency Dentsu

Dentsu is a multinational media and digital marketing communications company, headquartered in London.

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“Quantcast’s precise audience selection proved to be highly efficient at turning prospects into shoppers. It quickly met and exceeded our objectives.”
Santiago Arbelaez
Integrated Media Manager
IKEA Canada

Challenge

IKEA challenged Quantcast to drive growth in both new customers and online revenue. Knowing that their consumer was more likely to be receptive to messaging specific to their furniture needs, their core challenge was to identify and reach audiences in-market for a particular room and message them accordingly.

Solution

IKEA used Quantcast custom audiences to build and curate distinct audiences focused on a specific room and/or promotion. This included building audiences interested in kitchens and reaching them with household goods versus audiences interested in redesigning their living room with couch and table options. Automated campaign delivery and optimization ensured the right ads influenced the most relevant audiences, resulting in highly effective prospecting and a significant increase in online sales.

Results

Quantcast expanded IKEA’s conversion pool by effectively touching net-new prospects who were 16x more likely to make a purchase. This helped IKEA double the efficiency of customer acquisition.

2x Better than IKEA’s performance benchmark
16x More likely to buy (Quantcast prospects vs. IKEA site average)

Interested in learning more about
Quantcast custom audiences?

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