IKEA builds custom audiences to design room-specific messaging and match furniture needs
About the Brand IKEA
IKEA, a multinational conglomerate, designs and sells ready-to-assemble furniture, appliances, and home necessities.
About the Agency dentsu
Dentsu is a multinational media and digital marketing communications company, headquartered in London.
“Quantcast’s precise audience selection proved to be highly efficient at turning prospects into shoppers. It quickly met and exceeded our objectives.”
Integrated Media Manager
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