HomeServe fixes its brand in customers’ mind and improves sales for home repair plans
About the Brand HomeServe
HomeServe is a trusted provider of low-cost home warranty and emergency home repair plans.
“As an organization steeped in highly quantifiable direct response marketing, it took a leap of faith to invest in a branding effort. We’re glad we did. In addition to the many positive impacts the campaign afforded us supporting awareness, we materially enhanced our retargeting pool, exposed ourselves to new customers, increased our average transaction value, and grew sales. The campaign raised the tide for all of our online marketing.”
SVP, Digital Marketing
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