Advertise Customer Success Story FloSports Increased Non-Endemic Revenue by 70% with Quantcast

  • +80%
    Average proposal size increased by 80%
  • +70%
    Non-endemic revenue increased by 70%
1

Quantcast’s granular audience insights helped FloSports win non-endemic advertising deals & increased their average proposal size.

“Since using Measure Enterprise, we’ve seen our non-endemic revenue increase 70% from last year.”
Matt Miller
Director of Sales Development
FloSports

The Challenge

FloSports started as a niche sports site that covered track and wrestling. They’ve now grown, covering more sports than ever before, like basketball, Brazilian jiu jitsu, and more. Their usual advertiser is someone who wants to reach athletes.

However, their Sales team wanted to increase the number of non-endemic deals won. Convincing non-endemic advertisers that a cross-platform sports site is a good place to spend money seemed like it was going to be very difficult. FloSports had a high-level view of their properties, but the more granular data was disjointed.

The Solution

Quantcast Measure Enterprise allowed FloSports to see their audience data by individual property and vertical, as well as at the aggregate network view. Surprisingly, they discovered that FloRodeo’s audience was 72% female even though the team had assumed it was majority male. Now they could go deep with their data when they needed to tell a more nuanced story to advertisers. They could also change their content strategy to keep those FloRodeo visitors more engaged and likely to return.

The Results

Quantcast’s granular audience insights helped FloSports win non-endemic advertising deals & increased their average proposal size.

Before:
  • In 2016, 30% of proposals sent out were to non-endemic advertisers

After:
  • In 2017, 60% of proposals sent out were to non-endemic advertisers

  • Average proposal size increased by 80%

  • Non-endemic revenue increased by 70%

  • More web traffic

  • More subscriptions

Interested in learning more about
Quantcast custom audiences?

Contact us today to get a demo of Q for Publisher.