Advertise Customer Success Story FloSports Increased Non-Endemic Revenue by 70% with Quantcast

FloSports started as a niche sports site that covered track and wrestling. They’ve now grown, covering more sports than ever before, like basketball, Brazilian jiu jitsu, and more. Their usual advertiser is someone who wants to reach athletes.

However, their Sales team wanted to increase the number of non-endemic deals won. Convincing non-endemic advertisers that a cross-platform sports site is a good place to spend money seemed like it was going to be very difficult. FloSports had a high-level view of their properties, but the more granular data was disjointed.

Quantcast Measure Enterprise allowed FloSports to see their audience data by individual property and vertical, as well as at the aggregate network view. Surprisingly, they discovered that FloRodeo’s audience was 72% female even though the team had assumed it was majority male. Now they could go deep with their data when they needed to tell a more nuanced story to advertisers. They could also change their content strategy to keep those FloRodeo visitors more engaged and likely to return.