To achieve their goals, they focused on the core KPIs of awareness and return on ad spend (ROAS). Quantcast insights identified three key psychographic demographics for Everlane: “Young Urbans,” likely to change brands for variety and novelty; “Fashionistas,” who love to be on the cutting edge of new products; and consumers who are interested in similar or sustainable brands. Everlane was able to reach these potential customers with dynamic ads tailored to their interests.

Quantcast’s unique ability to identify custom audiences allowed Everlane to achieve scaled reach, getting its new line of sneakers in front of more than 26 million relevant prospects. In addition, the campaign successfully influenced the ‘path to purchase,’ leading to strong conversion rates and proving the impact of scalable yet highly targeted display advertising. The return on ad spend was 9x better than expected, and the cost per ad decreased by 41%.

One year after the campaign launched, G Squared helped Manettas to achieve phenomenal results against the goals they had set, including a 5x overall increase in ROAS. By reaching 4.74 million more high-value potential customers in Australia, Manettas had a 4x uplift in site visitations. With an average customer’s basket size of $165, the seafood company achieved a 6x revenue increase, generating $1.2 million through programmatic revenue.  

These great results helped to highlight the impact that programmatic advertising has on Manettas’ business. Because the campaign increased the lifetime value (LTV) of Manettas’s customers, the seafood brand has also been able to increase its media investment and grow the business in Australia.

Using Quantcast has also helped to elevate G Squared’s partnership with Manettas, enabling the agency to continue delivering higher ad efficiencies than ever, while improving other ad campaigns.