Co-op’s CTV campaign connects with community-minded customers
About the Brand Co-op
Co-op is one of the world’s largest consumer co-operatives and is owned by millions of UK consumers.
About the Agency Carat
Carat, a dentsu company, is the world’s first media agency. It pioneers and delivers brand, media, and digital communications solutions to some of the most storied and innovative brands in the world.
“Quantcast CTV revolutionised the way we understood brand impact in real time. Getting immediate feedback on a campaign is a real advantage of connected TV compared to linear, and Co-op was really happy with the brand recall survey results. CTV offers incrementality, which is key, especially in the face of TV inflation. Co-op efficiently achieved mass reach and impactful frequency with the added bonus of brand uplift.”