Australian Pork promotes premium quality ribs to core foodie demographics

Australian Pork approached Quantcast with the challenge of raising awareness between high-quality (and more expensive) Australian pork versus imported-wholesale, preservative-packed meats. They wanted to reach pork rib buyers with display and mobile education-based messaging to shift brand perception and market share.

Through Quantcast’s unique partnership with Quantium, Quantcast’s audience segmentation with Quantium data allowed Australian Pork to reach past purchasers through the ‘pork rib buyers’ segment. Quantcast amplified this data set to ensure effective reach and frequency to influence their desired audience and help shift brand perception.

Quantcast not only hit Australian Pork’s 70% viewability goal, but also did so 99.88% in-target against their core demographics. Quantcast audience insights also helped them to reach more prospective customers whose interests aligned with their product.