Audacy is a leading multi-platform audio content and entertainment company with the country’s best collection of local music, news and sports brands, a premium podcast creator, major event producer, and digital innovator.

Audacy primarily used Quantcast as a pre-sales insights and research tool across the enterprise. Quantcast enabled Audacy to go beyond traditional, radio research platforms, by integrating their rich set of first-party data to interpret consumer behavior in real time. With the Quantcast Platform, Audacy distributed additional first-party audience segments to their advertisers that better represent their broadcast station listeners. These additional audience segments closed a significant gap in audience measurement and enabled Audacy to tell the full-picture story about their audience.

By utilizing the Quantcast Platform, Audacy was able to port their “offline” first-party data into the system and measure these unknown audiences, and provide their national and local advertisers with more relevant and data-driven qualitative insights. Audacy qualitatively measured their ‘over-the-air’ audience (broadcast radio listeners) in combination with, or against, their digital users. Jeffrey Berest explained, “For Audacy, Quantcast’s technology has been a game changer. The term ‘game changer’ doesn’t feel like a hyperbole for us. Imagine being another media publisher and you’re only able to get insights on half of your audience. With Quantcast, we are able to close a huge gap in audience measurement.” These insights also improved Audacy’s media planning ability on their network, enabling them to demonstrate to their broadcast stations that they have identified their primary audiences. By being able to develop data-driven media plans based on credible audience insights, Audacy was able to reduce waste and maximize ROI. This ability not only was integral for their clients, but it also helped Audacy differentiate themselves from their competitors.