ARB attracts 4WD adventurists to drive high-quality website traffic
About the Brand ARB
ARB is Australia’s largest manufacturer and distributor of 4×4 accessories. The globally renowned brand is known for well-engineered, durable equipment that meets the vigorous demands of 4WD owners.
about the agency G Squared
G Squared is an award-winning full-service marketing and advertising agency, based in Australia.
“ARB as a brand is very conscious of reaching the right people and bringing quality traﬃc to their website. The Quantcast traﬃc showed an uplift in engagement on the website compared to Google Display Ads, and with Quantcast’s account managers’ help, we managed to prove that we saw an overall assisting conversion uplift on other marketing channels as well.”
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