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ARB attracts 4WD adventurists to drive high-quality website traffic

Industry
Brand
  • ARB
Agency
  • G Squared
Product
Release
Location
About the Brand ARB

ARB is Australia’s largest manufacturer and distributor of 4×4 accessories. The globally renowned brand is known for well-engineered, durable equipment that meets the vigorous demands of 4WD owners.

about the agency G Squared

G Squared is an award-winning full-service marketing and advertising agency, based in Australia.

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“ARB as a brand is very conscious of reaching the right people and bringing quality traffic to their website. The Quantcast traffic showed an uplift in engagement on the website compared to Google Display Ads, and with Quantcast’s account managers’ help, we managed to prove that we saw an overall assisting conversion uplift on other marketing channels as well.”
Andreas Karlsson
Performance Manager
G Squared

Challenge

Struggling to drive results through other advertising partners, ARB tasked Quantcast to help them increase awareness of their products and drive high-quality website traffic. With a solid retail footprint, ARB wanted to expand their reach among this audience online and connect with those who have buying power.

Solution

Quantcast’s first-party data offered unique insights into the behaviours of four-wheel drive (4WD) adventurists, ARB’s desired audience for this campaign. A custom audience model was built using Quantcast’s proprietary ‘search powered audiences’ to reach the 4WD adventurist audience with display ads.

Results

When partnered with Quantcast’s audience reach solution, ARB were able to provide on-going messaging to these potential customers, drive high-quality website traffic, and in turn, increase site engagement.

29.76% Decrease in Bounce Rate
31.00% Increase in Pages per Session
48.27% Increase in Conversion Rate
14.30% Increase in Conversions

Interested in learning more about
Quantcast custom audiences?

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