Amaysim connects with and converts customers in market for mobile phone plans

Amaysim offers award-winning products in the mobile and energy space. They aim to make these products simple and cost-effective for every Australian. Their challenge lies in attracting and understanding their customers in a highly competitive market. Amaysim was looking to identify prospective customers who are in-market for mobile or energy products, reach them effectively, and ultimately convert them to amaysim customers.

Weekly and monthly audience insights provided amaysim with a live lens into their customer behaviour online. They reported these learnings back to the business to help them better understand their current customers. A live audience understanding informed offers, creative messaging, and other critical business metrics.