Australian automotive brand increases site traffic and drives engagement

AKQA Media Agency approached Quantcast to help them increase site traffic, engagement, and drive action for one of Australia’s largest automotive brands. They were eager to test the new Quantcast Platform to help deliver against their goals.

Using a combination of Quantcast prospecting and retargeting solutions helped AKQA deliver against their client’s campaign goals: prospecting enabled AKQA to build a highly relevant in-market audience pool for the automotive brand, tailored to the engagement points across their website; retargeting then helped to re-engage those who’d previously visited the website and were still showing in-market signals for the brand.

AKQA discovered the ease-of-use of the Quantcast Platform. In just 45 minutes in the platform, they were able to efficiently build custom audiences, check daily performance, and do post-campaign analysis. This resulted in vast improvements across their performance metrics, improved efficiency, and great performance results for both prospecting and retargeting strategies for the automotive campaign. AKQA delivered 90% improvement in CPA goals and a 25% reduction in media costs with the Quantcast Platform.