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Australian automotive brand increases site traffic and drives engagement

Industry
Brand
  • Large Australian automotive company
Agency
  • AKQA Media Agency
Release
Location
About the Brand Automotive

This large global automotive company is based in Australia.

About the Agency AKQA Media Agency

AKQA (formerly IKON) is a strategic communications, fully-integrated marketing, and creative development firm.

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“We have been extremely happy with how easy and user-intuitive the Quantcast Platform has been for our team, creating great efficiencies in implementation. We’ve seen vast improvements across the metrics we look at. Adding to that, it has also generated results beyond what we anticipated for both prospecting and retargeting strategies, which has meant that we are now looking at other client opportunities to use the platform in 2021.”
Chris Zoomerschoe
Performance Director
AKQA

Challenge

AKQA Media Agency approached Quantcast to help them increase site traffic, engagement, and drive action for one of Australia’s largest automotive brands. They were eager to test the new Quantcast Platform to help deliver against their goals.

Solution

Using a combination of Quantcast prospecting and retargeting solutions helped AKQA deliver against their client’s campaign goals: prospecting enabled AKQA to build a highly relevant in-market audience pool for the automotive brand, tailored to the engagement points across their website; retargeting then helped to re-engage those who’d previously visited the website and were still showing in-market signals for the brand.

Results

With just 45 minutes spent in the platform, AKQA was able to efficiently build desired audiences, set campaigns live, rename creatives, check performances daily (only 10 minutes a day), post campaign analysis, and export campaign reports. AKQA delivered 90% improvement in CPA goals and a 25% reduction in media costs with the Quantcast Platform.

90% improvement in CPA goal
25% reduction in media costs

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