This large global automotive company is based in Australia.
About the Agency AKQA Media Agency
AKQA Media Agency (formerly IKON) is a digital design and communications agency owned by WPP.
“We have been extremely happy with how easy and user-intuitive the Quantcast Platform has been for our team, creating great efficiencies in implementation. We’ve seen vast improvements across the metrics we look at. Adding to that, it has also generated results beyond what we anticipated for both prospecting and retargeting strategies, which has meant that we are now looking at other client opportunities to use the platform in 2021.”
AKQA Media Agency approached Quantcast to help them increase site traffic, engagement, and drive action for one of Australia’s largest automotive brands. They were eager to test the new Quantcast Platform to help deliver against their goals.
Using a combination of Quantcast prospecting and retargeting solutions helped AKQA deliver against their client’s campaign goals: prospecting enabled AKQA to build a highly relevant in-market audience pool for the automotive brand, tailored to the engagement points across their website; retargeting then helped to re-engage those who’d previously visited the website and were still showing in-market signals for the brand.
AKQA discovered the ease-of-use of the Quantcast Platform. In just 45 minutes in the platform, they were able to efficiently build custom audiences, check daily performance, and do post-campaign analysis. This resulted in vast improvements across their performance metrics, improved efficiency, and great performance results for both prospecting and retargeting strategies for the automotive campaign. AKQA delivered 90% improvement in CPA goals and a 25% reduction in media costs with the Quantcast Platform.
improvement in CPA goal
reduction in media costs
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