Advertise Customer Success Story African Wildlife Foundation drives 300%+ return on ad spend with CRM data

  • 257%
    return on ad spend
  • 304%
    return on ad spend
“Quantcast is a valuable part of our marketing mix, helping us to beat our goals year after year.”
Gayane Margaryan
Digital & Partner Marketing Manager

The Challenge

African Wildlife Foundation (a non-profit international conservation organization) and Sanky Communications (their fundraising agency) wanted to drive donations during the peak year end fundraising season. Having seen success with advertising in the fall of 2016 with Quantcast, they partnered with Quantcast again in the fall of 2017 to build donor retention by targeting existing donors – including those who had previously only given through offline channels.

The Solution

For the 2016 holiday season, African Wildlife Foundation (AWF) leveraged Quantcast Conversion Targeting to discover and influence new donors, ultimately driving donations through their online giving page. Understanding that their digital advertising efforts had previously been unable to target their loyal base of offline supporters, for the 2017 holiday season Sanky and AWF asked Quantcast to test their CRM segments. Quantcast on-boarded their database of past online and offline donors through LiveRamp to ensure they reached this highly receptive audience of donors likely to renew their support. They then served ads designed to work in concert with solicitations being sent through other digital and print channels, ultimately increasing donations and return on ad spend.

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