The Solution
For the 2016 holiday season, African Wildlife Foundation (AWF) leveraged Quantcast Conversion Targeting to discover and influence new donors, ultimately driving donations through their online giving page.
Understanding that their digital advertising efforts had previously been unable to target their loyal base of offline supporters, for the 2017 holiday season Sanky and AWF asked Quantcast to test their CRM segments. Quantcast on-boarded their database of past online and offline donors through LiveRamp to ensure they reached this highly receptive audience of donors likely to renew their support. They then served ads designed to work in concert with solicitations being sent through other digital and print channels, ultimately increasing donations and return on ad spend.