How Adina Hotels serves guests the right message at the right time
About the Brand Adina Hotels
Adina Hotels is part of the large Australian-based TFE Hotels group, which has a network of 80 hotels with more than 12,000 rooms across Asia Pacific and Europe. The Adina brand is popular in Germany and focuses on stylish apartment-like stays for guests looking for a more home-like experience that includes fully equipped kitchens, living, and working areas.
“Working with Quantcast enabled us to respond quickly and still secure bookings while our customer profile and purchasing behaviors changed during the pandemic. With Quantcast using current conversions to adjust our audience in real time, we were always going after the right audience with our campaigns. We were able to achieve occupancy rates that were much higher than our competitors during the same period.”