Accor Hotels drives 16x return with ‘Perfect Escape’ campaign during post-pandemic travel recovery
About the Brand Accor Hotels
Accor Hotels is one of the world’s largest hospitality companies, operating in over 5,300 locations globally. In Singapore, the group’s top hotel brands include Fairmont, Sofitel, and Novotel.
About the Agency iProspect
iProspect, a dentsu company, is a digital marketing agency that leverages culture, content, data, and technology to connect clients to new audiences.
“We have been working with Quantcast for the past three years, and they are our top-performing media partner in driving bookings for hotels in the Accor Network. Quantcast’s programmatic product enables accurate audience reach and drives intent to book hotels within our Accor Network. Moving forward, Quantcast will play a vital role in most of our digital paid media strategies.”