ALT wins over new health-conscious customers in competitive fitness arena
About the Brand Australian Life Tech: 28 by Sam Wood
Australian Life Tech (ALT) is a technology-led health, fitness, and nutrition company. One of its primary brands in the direct-to-consumer space is 28 by Sam Wood, a home and fitness nutrition program designed by the Australian Bachelor.
“We get approached a lot by marketing providers and digital marketing companies, promising that they can transform our company and help us grow, but more often than not, there’s a level of over-promise and under-delivery. [We] really had quite the opposite experience with Quantcast. It’s a wonderful dynamic we have with Quantcast, when month-on-month, we’re increasing our spend, and our customer acquisition costs are either maintaining or sitting well below what our KPIs are.”
Australian Life Tech
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