Advertise Customer Success Story Quantcast Successfully Drove Efficiencies in Lowering CPA by 54%

When COVID-19 hit, the highly competitive arena of health and fitness got even more fierce. With consumers turning to online workouts to replace gym sessions and healthy food prep and deliveries to replace dining out habits, the team behind Sam Wood wanted to ensure it maintained its leadership positioning in the market and be front of mind to attract new customer sign-ups for the program.

28 by Sam Wood reached out to Quantcast to help them add value in being able to understand its health-conscious audience and be able to successfully engage with them to drive conversions. How did Quantcast help to deliver on this? Through pixel-based technology, Quantcast delivered robust audience insights that enabled the team at 28 by Sam Wood to better understand and engage with this audience in a meaningful way.

Using these insights along with Quantcast’s custom modeling, they were able to find and target net new users with display advertising through Quantcast’s Performance Targeting solution (Complete Targeting). With greater traffic volume and deeper knowledge on user behaviour, Quantcast was able to build a highly targeted audience pool and bring down CPA more effectively.