In the highly competitive, multibillion-dollar online betting industry, Sportsbet vies for business against the likes of William Hill and Ladbrokes. The company wanted to reach its core audience—males 18+ with an interest in AFL, NRL and horse racing. Sportsbet leads the way in digital and they approached Quantcast with the objective of owning the video-on-mobile channel, reflecting the media consumption of their target audience.

Knowing that our primary demographic are voracious consumers of mobile video, we needed to speak to them through that channel. Quantcast’s extensive data set delivered us an exceptionally broad reach. We not only exceeded our demographic targets, we did so in a highly cost effective way.

Barbara Kulaga, Programmatic and Performance Manager, Sportsbet

Partnering with Quantcast, Sportsbet set out to impact the target audience through video.

Scale and reach: Quantcast’s first-party data-set covers the entire online audience of 20 million Australians, delivering cost-effective scale and reach to Sportsbet, and well above in the 18+ male target demographic.

Video ads: Devising a video solution, Quantcast delivered high-quality inventory to the most receptive audiences.


  • 50% below target cost per completed video view
  • Exceeded Nielsen DAR in-target benchmark by 41%