The Challenge


Global optical retail chain Specsavers offers eye health checks and sells glasses and contact lenses. Specsavers wants to be as relevant as possible when targeting prospects looking to book an eye health check. In an increasingly competitive landscape, Specsavers must stay front of mind. With other retailers and healthcare providers vying for a share of the optical market, Specsavers sought to drive cost efficient appointments, at scale, by using digital media to drive customers to book an in-store appointment.

The Solution


Using the largest live audience dataset across the open internet, Quantcast built lookalike models to drive success. Display advertising was then used to target potential customers and optimise in real time. By having the Quantcast tag placed across 100 million web destinations globally, Quantcast was able to understand which users were most relevant for an eye health check and do so at scale.

The Results


Quantcast has worked with Specsavers, via Specsavers’ agency, for the past 18 months, and as a constant performer were the main programmatic partner for this campaign. Through live data and real-time optimisations, Quantcast helped Specsavers drive cost efficient bookings. Their ongoing campaign was set to a minimum of 70% viewability and delivered against their campaign objectives.

9,039

Direct Appointment Bookings Generated

31,000

Influenced Bookings

6.9x

Prospects Targeted by Quantcast Converted at a 6.9x Higher Rate than Average Site Traffic

“Quantcast’s proprietary data and technology has really helped Specsavers deliver against hard performance KPI’s over the past 18 months. The Quantcast product, via our agency, helps deliver against our objectives as a business. By knowing who to target, and understanding how to reach more of these customers, and potential customers, online, Quantcast has been an integral part of our success. They have been a top digital performer for Specsavers to date and are currently one of our major programmatic display partners.”

Jonathan Peach
Digital Marketing Manager,
Specsavers