As a rapidly emerging leader in cloud-based email infrastructure, SendGrid needed to increase its new customer acquisition rate on the web and in mobile. To better reach its niche audiences and test a unique, data-driven approach, SendGrid partnered with Quantcast.
Quantcast helped us maximize the potential of display advertising to efficiently generate qualified, high value, B2B sales among a niche technical audience of engineers.”
- Complete Targeting: Quantcast targeted consumers across the entire connected universe who exhibited online browsing behavior most similar to SendGrid’s current converters. Quantcast’s algorithms dynamically adjusted the levels of prospecting and retargeting to reach these best matches, and drove them to signup for SendGrid’s services.
- Niche Audience: Quantcast pinpointed SendGrid’s niche audience of technical engineers with its real-time view of the entire Internet population.
- Data Passback: Leveraging data passed to Quantcast from SendGrid, Quantcast precisely targeted SendGrid’s core converters.
Quantcast was able to efficiently drive qualified sales for SendGrid at significant scale, delivering:
- A 51% increase in sale-based conversions from display advertising.
- 13% increase in monthly recurring revenue.
- 35% of all first touches, resulting in 1,798 free and paid sales in a two week period.
Questions about how Quantcast can help?