Advertise — Non-profit

Environmental Defense Fund drives new donations at a CPA 75 percent below goal

THE CHALLENGE
The Environmental Defense Fund, a nationally recognized nonprofit organization, and its agency, Chapman, Cubine, Adams + Hussey, were looking to drive awareness of their causes and increase donations. In an industry saturated with similar nonprofits, the Environmental Defense Fund wanted to find a way to stand out. Looking to try new methods of increasing donation volume, the Fund decided to test real-time display advertising with Quantcast.

Quantcast’s performance truly speaks for itself. Quantcast was a consistent top performer on the plan, and it was a pleasure to work with their full-service account team.”

Brenna Holmes, VP of Digital, Chapman, Cubine, Adams + Hussey

THE SOLUTION
EDF chose to test real-time display advertising with Quantcast to increase donation volume.

  • Complete Targeting: Quantcast targeted consumers across the entire connected universe who exhibited online browsing behavior most similar to EDF’s current donors. Quantcast’s algorithms dynamically adjusted the levels of prospecting and retargeting to reach these best matches, and drove them to donate.

THE RESULTS
Quantcast’s ability to generate qualified new leads yielded impressive results:

  • Donations came in at a CPA 75% below the display campaign goal.
  • Quantcast was a top performer on the plan, driving nearly 20% of new donations.

Questions about how Quantcast can help?