Bonobos, a young up-and-coming online menswear company, was looking to drive awareness of their brand while also generating sales in a crowded industry. To stand out, Bonobos used Quantcast’s unique real-time advertising to bring new customers into the funnel.

With Quantcast, we are constantly reaching new customers. In mere months, we’ve more than doubled our customer acquisition from display advertising.”

Craig Elbert, VP of Marketing, Bonobos

With Quantcast Complete Targeting, Quantcast targeted consumers across the entire connected universe who exhibited online browsing behavior most similar to Bonobos’ site visitors and converters. Quantcast’s algorithms dynamically adjusted the levels of prospecting and retargeting to reach these best matches, and drove them to purchase.

Quantcast’s ability to generate qualified Net New™ sales yielded impressive results:

  • An increase of over 100% in display acquisition within just a few months.
  • Quantcast was the top performing partner on the plan.