Posadas, a leader in Mexico’s hotel business, and its agency MMGY Global were looking to drive bookings at their Fiesta Inn properties. Fiesta Inn is unique in that their primary target are U.S. business travelers going to Mexico and reaching this illusive audience is difficult. Posadas ran with a few media partners who were able to deliver ROAS for Posadas, but not specifically against the niche target for Fiesta Inn properties.
MMGY Global engaged Quantcast to introduce sophisticated targeting to grow Posadas’ business and for their unique insights in understanding new vs. repeat bookers.
Quantcast is one of our key partners for online display efforts—they continually exceed campaign goals and provide unique audience insights we aren’t able to find elsewhere.”
MMGY Global engaged Quantcast to introduce a live view of consumer data and sophisticated targeting to grow Posadas’ business.
- Complete Targeting: Quantcast targeted consumers across the entire connected universe who exhibited online browsing behavior most similar to Posadas’ bookers. Quantcast’s algorithms dynamically adjusted the levels of prospecting and retargeting to reach these best matches, and drove them to book a room.
- Audience Insights: Quantcast provided unique insights to understand new vs. repeat bookers.
Quantcast’s ability to prospect and convert customers at scale yielded impressive Net New™ results:
- 11:1 ROAS, 70% higher than the campaign goal.
- Nearly 30% higher ROAS than the other partner on the plan.
- 3X more bookings than the other partner on the plan.
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