Wistia, an innovative video hosting and analytics company for businesses, was looking to acquire new customers who were in the market for an affordable and professional video hosting solution. To achieve this objective, Wistia tested several acquisition-focused display partners but still had not found a solution that could drive both the volume and efficiency they were looking for against their niche audience.
Quantcast is a trusted programmatic display partner that has proven not only their ability to find a niche set of B2B decision makers, but to do so at the most critical moments: when they are in-market. With them, we have seen a significant return on our investment, and we’re encouraged by the overall impact of the campaign in finding new customers for our business.”
Quantcast used its full visibility into online behavior to identify high-potential prospects similar to Wistia’s typical customer, and built a custom audience profile.
- Complete Targeting: Quantcast targeted consumers across the entire connected universe that exhibited online browsing behavior most similar to Wistia’s site visitors and converters. Quantcast’s algorithms dynamically adjusted the levels of prospecting and retargeting to reach these best matches, and drove them to sign-up for a trial account.
Compared to the other display partner, Quantcast was able to identify and acquire more customers at scale.
- Quantcast drove 77% of all trial signups in the first two months of testing.
- Quantcast delivered 93% of all the trial signups that converted to a paid account, 13X more than any other partner on the plan, with the same budget.
- Generating a high volume of paid account signups, Quantcast beat the site average by 3X.