Key Highlights:
  • Exceeded Cost Per Join (CPJ) goal by 22%
  • 47% YoY CPJ Improvement
  • 68% Below national goal, the lowest ever Cost Per Join in January.
The Challenge:

Planet Fitness, a national fitness center chain, approached Quantcast to drive membership growth for specific franchise center locations. Because campaign participation was opt-in by owner, the company needed a partner that could meet their strict geo-targeting restrictions. Coventry-Warwick Co-op of Rhode Island was one participating franchise.

The Quantcast Solution:

Utilizing DR Targeting with zip code restriction, Quantcast built a custom model that drove significant growth in online gym membership sign-ups within each designated geography. Quantcast ensured it was delivering ads within those markets to individuals with the highest likelihood of signing up for a gym.

The Results:

Quantcast Performance Targeting consistently drove new memberships for the franchise location. By focusing on prospecting and tapping into underserved markets, the Planet Fitness Coventry-Warwick Co-op of Rhode Island felt confident that their ad dollars were driving incremental value by introducing customers who had not visited the franchise website before.

The average acquisition of new members improved 47% year-over-year July 2017 to July 2018 and did so with 112% increased spend – highlighting Quantcast’s unique ability to drive net, new prospects at scale. Additionally, in the best performing month, January’s campaign beat the goal by 68%.