Advertise — Education

Making the Grade: Quantcast Scores New Prospects for Premiere Arts College

THE CHALLENGE
As a leading art college in a competitive education space, California College of the Arts (CCA) wanted to reach prospects who were actively evaluating higher education choices. Accustomed mainly to print advertising, CCA was looking for an innovative solution to find prospective students and get them to learn more, request information, or apply for admission. With stiff competition and a hard-to-find target audience, they partnered with Quantcast to achieve their goals.

Finding quality prospective students by advertising in the exact right time and place is something we had never fully been able to accomplish until we started working with Quantcast.”

Clay Walsh, Director of Marketing, California College of the Arts

THE SOLUTION
With Quantcast Complete Targeting, Quantcast targeted consumers across the entire connected universe who exhibited online browsing behavior most similar to CCA’s current students. Quantcast’s algorithms dynamically adjusted the levels of prospecting and retargeting to reach these best matches, and drove them to make an inquiry or apply for admission.

THE RESULTS
As a top performer on the plan, Quantcast exceeded expectations, delivering:

  • A CPA 76% below the campaign goal.
  • 60% conversion rate of qualified, new, prospective students from Quantcast-generated site traffic.
  • Top performer on the plan.

Questions about how Quantcast can help?