LKQD Establishes Their Platform As A Top Tier Mobile Advertising Network
Likqid Media knew that the LKQD platform was already one of the largest mobile video networks based on their internal numbers, but to successfully launch their cross-channel platform they wanted to validate the reach they had in mobile with third party reporting. However, other audience measurement vendors did not offer a tracking solution that was focused on providing tracking for cross-channel platforms such as LKQD.
Verifying the scale of our mobile video business relative to other networks helped guide our decision to enter into the multi-channel video space. Quantcast proved to be a flexible audience measurement solution that we could implement in any video environment.”