Measure Audience Insights — Technology

LDR Interactive Helps Radio Stations Engage Global Audiences

With the growth of digital music services, listening audiences today expect personalized radio experiences. LDR Interactive produces “Listener Driven Radio” programming for broadcast radio, where listeners impact station playlists in real-time. Through the company’s LDR.1, Takeover and Gruvr platforms, listeners interact with over 350 stations and networks, including Clear Channel and Cox Communications, helping drive ratings, revenue and traffic. LDR wanted a solution to measure the interactive audience of each of its partner stations.

By demonstrating how LDR’s interactive programming helps broadcasters reach a younger audience, Quantcast Measure helps LDR close more deals.

LDR chose Quantcast Measure for the following capabilities:
  • Custom Audiences: LDR measures the audiences of each of its 350 stations using Quantcast’s flexible custom labels.
  • Accurate Demographics: LDR values the accurate demographics Quantcast provides for its stations and products, without requiring users to log in.
When radio stations examined the listeners engaging via LDR’s interactive programming tools, they found an attractive younger demographic. Demographics data for each client radio station in Quantcast Measure illuminated LDR’s understanding of their interactive audience. It helped LDR gain critical insights—including discovering that their client radio stations tend to engage an audience 7-10 years younger than the typical broadcast listener. That’s massively appealing to radio advertisers.

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