28 by Sam Wood

28 by Sam Wood reached out to Quantcast to help them add value in being able to understand its health-conscious audience and be able to successfully engage with them to drive conversions.
  • 35%
    Reduction in CPA Average
  • 54%
    Reduction; lowest CPA driven within the campaign
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28 by Sam Wood
Planet Fitness

Planet Fitness

  • 47%
    YoY CPJ Improvement
  • 68%
    Below national goal, the lowest ever Cost Per Join in January.
Planet Fitness, a national fitness center chain, approached Quantcast to drive membership growth for specific franchise center locations. Because campaign participation was opt-in by owner, the company needed a partner that could meet their strict geo-targeting restrictions. Coventry-Warwick Co-op of Rhode Island was one participating franchise.