Advertise — Retail

Focusing on Net New Customers for Zenni Optical

One of the world’s largest online purveyors of eyewear, Zenni Optical, and its agency WPromote were looking for new display media outlets to showcase their new site, and deliver new customers at scale, while beating an aggressive return on ad spend (ROAS) goal.

Quantcast is a great partner in helping reach and convert new customers, allowing us to grow our business beyond expectations.

David Varnal, Marketing Manager, Zenni Optical


  • Finding New Customers: Quantcast targeted consumers across the entire connected universe who exhibited online browsing behavior most similar to Zenni’s current customers. Quantcast’s algorithms dynamically adjusted the levels of prospecting and retargeting to reach these best matches, and drove them to make a purchase.
  • Data Passback: With data passback, Quantcast models predicted not only the likelihood of a conversion, but also the expected transaction size of the conversion, to optimize ad delivery to even more high-value consumers.

Quantcast drove sales for Zenni Optical at significant scale, delivering:

  • 96% new reach rate: 96% of the cookies Quantcast touched had not been to the Zenni Optical site within the previous 30 days
  • ROAS 26% above goal in Q4 2013 with a 67% increase after implementing data pass-back in January 2014, while scaling budget.

Questions about how Quantcast can help?