RESULTS

  • #1 CPA Partner
  • 1.6x uplift on conversions

CHALLENGE:

Fiat Chrysler Automobiles and their agency Mediabrands wanted to go outside of their traditional media metrics to learn more about their converting audience across nameplates to help inform brand initiatives and creative messaging to capture incremental audiences.

THE QUANTCAST SOLUTION:

Quantcast leveraged their line of sight into all 32MM+ Canadian Internet users 530 times a month to analyze Chrysler’s converting audience’s path across the internet. This allowed Chrysler to gain an in-depth understanding of their core consumer’s habits, unique insights into triggers, and path to conversion signals that could be leveraged across their creative messaging and other marketing tactics in both social and display. Quantcast Performance Audiences also drove efficient ‘Schedule A Test Drive’, ‘Find a Dealer, and ‘Search Inventory’ leads, becoming the #1 CPA partner on the plan.