Amaysim offer award-winning products in the mobile and energy space. They aim to make these products simple and cost effective for every Australian. Their challenge lies in attracting and understanding their customers in a highly competitive market. Amaysim was looking to identify prospective customers who are in market for mobile or energy products, target them effectively, and ultimately convert them to amaysim customers.
Using the largest live audience dataset across the open internet, Quantcast has delivered both new customers and audience insights to amaysim. Quantcast delivers weekly and monthly audience insights to amaysim, providing a live lens into their customer behaviour online. amaysim report these learnings back to the business to help them better understand their current customers. A live audience understanding helps inform offers, creative messaging and other critical business metrics.
As a partner since 2015, Quantcast has been a leading performer, finding new customers through a best-in- industry prospecting solution. Using Quantcast’s targeting capabilities, amaysim was able to drive cost effective acquisition campaigns for their products. Prospects targeted by Quantcast have converted at a 3.3x higher rate than average site traffic.
“The value we get from Quantcast is two-fold. One is the consistent sales performance we achieve at an efficient CPA and the second is the insights that they’re able to provide us through their dashboard. When we look at the conversion rates of the new traffic Quantcast brings in, Quantcast prospecting targets convert 3.3x more than the average site.”
“We continue to work with Quantcast because of their strong performance and insights. The insights are in real time which are fantastic. We can launch new products and see how the products appeal to new customers. We don’t get this from some of our other channel partners.”Mark KhademiHead of Digital Marketing,amaysim