Advertise — Entertainment

The St. Louis Cardinals reaches new audiences

For the upcoming baseball season, the St. Louis Cardinals needed to drive online season ticket sales. The Cardinals already had a strong fan base, but they needed to find an innovative solution to bring in new customers at significant scale.

Quantcast helped us convert new customers at significant scale, going above and beyond our expectations.”

Melissa Tull, Supervisor, Fan Development, St. Louis Cardinals

The Cardinals turned to Quantcast’s real-time display advertising to find more fans interested in attending a Cardinals game.

  • Complete Targeting: Quantcast targeted consumers across the entire connected universe that exhibited online browsing behavior most similar to the Cardinals’ current fans. Quantcast’s algorithms dynamically adjusted the levels of prospecting and retargeting to reach these best matches, and drove them to purchase a ticket.

Quantcast’s ability to prospect, predict and convert customers at scale, combined with the reach and engagement of Facebook’s audience, yielded impressive results for the Cardinals:

  • 85% new reach rate: 85% of the cookies Quantcast touched had not been to the Cardinals site within the previous 30 days.
  • Beat client ROAS goals by 4x.

Questions about how Quantcast can help?