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Congratulations on being selected for an in-person interview at Quantcast! As part of your in-person interview process, you are required to create a presentation.
You should be presenting as a Quantcast Account Manager and consider the interview committee your client. You will have up to 30 minutes to present followed by questions from the committee.
Your objective in this step of the interview process is to use this opportunity to demonstrate your client facing/presentation skills, ability to perform data analysis, analyze audience data, and provide strategic recommendations.
Bonobos, a men’s clothing brand, has been your client since 2017 running a series of campaigns. They run two primary campaigns with one focused on driving sales for gift cards and the other focused on driving sales for pants. Both have a primary KPI of ROAS.
Your most recent campaign with them has just ended and you are scheduling a meeting with the clients to share a performance recap of historical campaigns, an audience analysis for each, and your recommendations for how to improve the campaign moving forward.
Your goal is to ensure a renewal is captured at the same or increased spend level.
Please create a presentation that includes the following sections: