in Data & Insights

Will iPhone 4 arrest Android’s rise?

Earlier this week we examined Android’s continuing rise and we pondered whether Apple’s iPhone 4 launch would have an impact. Well, early numbers are in and while it appears that iPhone share (based on web consumption) got a slight boost, most new iPhones sold were simply replacing earlier iPhone models.

iOS Mobile Web Consumption North America

By next month we’ll be better able to gauge the longer term trends.

In the United Kingdom the release of iOS 4 appears to have had less of an impact than in North America.

iOS Mobile Web Consumption UK