in Data & Insights

Wikia Measures its Massive Audience of Super Fans

On October 9, the East Coast’s biggest pop culture convention will kick off with the start of the 2014 New York Comic Con, and the #WikiaFanArmy will be some of the most informed attendees in New York. Anybody looking to discover which Game of Thrones actor will be appearing at the show’s panel discussion or trying to find where to get a mug of Harry Potter’s Butterbeer can just visit the Wikia Comic Con fan hub to get the scoop on everything that will be happening.

In fact, Wikia fans can get the scoop on a lot more than the upcoming Comic Con events, as the network now has over 400,000 fan communities containing over 30 million pages of content in covering everything from video games and comics to food and drink options. Wikia has become a unique social community in that it is both massive in reach and boasts a passionate fan base.

In order to measure this massive, highly engaged audience, Wikia tags all their pages with Quantcast Measure. Check out the case study to learn more about how Wikia measures its fan communities, or click here to find out more about how publishers can use Measure to uncover valuable cross-platform insights.

Posted by Nick Binder, Product Marketing Manager