“There are three things I have learned never to discuss with people: religion, politics, and The Great Pumpkin,” says Linus van Pelt in the Peanuts comic strip, October 25, 1961, by Charles M. Schulz

Halloween’s origins date back centuries to Celtic times. It’s rooted in a celebration of harvest festivals, many of which have pagan roots. Over time, it became Christianized into Halloween (All Hallows’ Eve) tied to celebrations of the dead, those who were martyred, and the window between those two worlds.

Now, Halloween captivates Americans of all ages and faiths with family-friendly activities in a general celebration of autumn. We eat candy, dress up in costumes for parties and trick-or-treating, consume pumpkin-flavored everything, and perhaps even wait for The Great Pumpkin to rise out of the pumpkin patch bringing presents to kids. . . that’s if you believe in The Great Pumpkin.

Regardless of your beliefs, we invite you to read what was trending in the lead up to Halloween 2016 along with some early trends for Halloween 2017. Quantcast took a deep dive into our live audience platform as well as incorporating additional industry data to help you prepare for the big event.

We’ll look at:

  • Who Searches for Halloween Online?
  • What Are They Searching for?
  • Where Are They Shopping Online and Offline?
  • What Treats Are Consumed?

To learn our Halloween Audience Insights, click here to download your own copy.