in Data & Insights

Updated Demographics

Demographic data has always been one of the most exciting aspects of Quantcast Measurement, so we’ve decided to give this feature set a well deserved makeover. Some of the highlights of this re-design include:

Expanded age segments which you can also view by male, female or combined crosstabs

New High Income segment, including a $150K+ bracket

Completely revised interface – The demographic report has a whole new attractive look-and-feel that makes it easier to view and understand the demographic composition of audiences

Graphs – You can view pie and bar charts for Gender, Age, Ethnicity, Children in Household, Household Income, Education Level information

Check out an example. Or better yet, Get QuantifiedTM and see these reports for your audiences for free!