Earlier today we announced that Todd Teresi will be joining Quantcast as our Chief Revenue Officer on September 1. Todd is currently SVP of Yahoo’s Publisher Network.
Having joined Yahoo almost 10 years ago from a role at Pricewaterhouse Coopers, Todd has been integral in developing many of Yahoo’s innovative advertising solutions. His understanding of the online advertising business – its opportunities and challenges for both publishers and advertisers – will be a key driver in the development of new Quantcast solutions.
Todd’s focus is on making sure Quantcast continues to deliver services that meet the needs of the rapidly changing digital media industry. Many of these services – like our Quantcast Publisher, and Quantcast Media Planner services – will be free. Some will enable Quantcast to build sustainable revenue streams by helping our publisher, marketer and agency community better serve their needs and those of their customers. All will be focused first and foremost on driving innovative solutions for an industry in transition.