in Data & Insights

The New and Improved Compare Site

Our Compare Site feature is back! And we’re excited to reintroduce it with a cleaner look. The Quantcast Compare Site feature allows side-by-side comparison of up to four publishers, showcasing Uniques, People, Visits, and Page Views in one place.

What does it look like in action? The example below demonstrates comparing four different sites: a Q&A site, a dating site, a cooking site, and a news site. We can see that traffic to the news site spikes on Mondays, while dating and cooking hold steady throughout the week. By switching to the Visits and Page Views tabs, we can understand usage intensity by comparing ratios like Visits per Uniques between the sites. Comparing sites with Quantcast provides useful information for competitive evaluation, gathering a correlation between categories or sites, or interpreting patterns throughout the week.


To access our Compare Site functionality, go to and go to any site’s profile page from the search box at the top. Once the data from a Quantified site appears, click on the gray “Compare Site” button at the top right of the graph and add up to three other sites to compare to the one you’re viewing.

Check it out today to see how your favorite sites stack up!

Posted by Scott Murff, Product Manager, and Maryam Motamedi, Product Marketing Manager, Quantcast Measure